Digital Marketing for Direct-To Consumer Ranchers
Featuring Casey Roe – a consultant specializing in digital marketing for food and farm businesses

AGENDA: WEBINAR 1
The Big Picture: Why Digital Marketing Matters for Ranchers

•Understanding the customer experience
•Why having an online store still matters (even if you only sell in bulk)
•Trends in customer-friendly meats & buying habits

Online Tools to Grow Your Meat Business
•Online store
•Google Ads & SEO (with regional keyword examples)
•Email marketing: Building and using your list
•Google Business Profile: How to capture free local traffic
•Social media: What’s worth your time

Streamlining Your Marketing with Limited Time & Budget
•Setup Checklist
•Weekly & Monthly To Do List:  Staying consistent without burning out
•High impact areas for professional help

Shortcuts & Resources

AGENDA: WEBINAR 2

Casey Roe will dive deeper into 3 topics (options below) selected by Webinar 1 attendees:
•Online stores that convert
•Paid advertising (Google and social)
•Email marketing
•Social media strategy
•SEO for meat sales
•Brand messaging
•AI marketing shortcuts