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DTSTART;TZID=America/Denver:20250528T120000
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SUMMARY:Digital Marketing for Direct-To Consumer Ranchers
DESCRIPTION:Digital Marketing for Direct-To Consumer Ranchers\nFeaturing Casey Roe – a consultant specializing in digital marketing for food and farm businesses \n\nAGENDA: WEBINAR 1\nThe Big Picture: Why Digital Marketing Matters for Ranchers \n•Understanding the customer experience\n•Why having an online store still matters (even if you only sell in bulk)\n•Trends in customer-friendly meats & buying habits \nOnline Tools to Grow Your Meat Business\n•Online store\n•Google Ads & SEO (with regional keyword examples)\n•Email marketing: Building and using your list\n•Google Business Profile: How to capture free local traffic\n•Social media: What’s worth your time \nStreamlining Your Marketing with Limited Time & Budget\n•Setup Checklist\n•Weekly & Monthly To Do List:  Staying consistent without burning out\n•High impact areas for professional help \nShortcuts & Resources\n \nAGENDA: WEBINAR 2 \nCasey Roe will dive deeper into 3 topics (options below) selected by Webinar 1 attendees:\n•Online stores that convert\n•Paid advertising (Google and social)\n•Email marketing\n•Social media strategy\n•SEO for meat sales\n•Brand messaging\n•AI marketing shortcuts
URL:https://westernlandowners.org/event/digital-marketing-for-direct-to-consumer-ranchers/2025-05-28/
CATEGORIES:Course,Webinar
ATTACH;FMTTYPE=image/png:https://westernlandowners.org/wp-content/uploads/2025/05/UCANR-logo-1024x142-1.png
LOCATION:https://surveys.ucanr.edu/survey.cfm?surveynumber=46186
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